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Welcome to INSITES (Digital Cultural Heritage Custodians) LogoWelcome to INSITES (Digital Cultural Heritage Custodians) Logo
  • Home
  • About
  • Project Partners
  • Resources
    • Curriculum and Open Educational Resources
      • Curriculum and Open Educational Resources EN
      • Curriculum and Open Educational Resources GR
      • Curriculum and Open Educational Resources SL
      • Curriculum and Open Educational Resources TR
      • Curriculum and Open Educational Resources IT
    • Learning Guide
      • Digital Cultural Heritage Active Peer Learning Guide EN
      • Digital Cultural Heritage Active Peer Learning Guide – TR
      • Digital Cultural Heritage Active Peer Learning Guide – GR
      • Digital Cultural Heritage Active Peer Learning Guide – IT
      • Digital Cultural Heritage Active Peer Learning Guide – SLO
    • Digital Cultural Heritage Technology Toolkit
      • Digital Cultural Heritage Technology Toolkit – EN
      • Digital Cultural Heritage Technology Toolkit – SLO
      • Digital Cultural Heritage Technology Toolkit – TR
      • Digital Cultural Heritage Technology Toolkit – IT
      • Digital Cultural Heritage Technology Toolkit – GR
    • Online Course
      • Digital Cultural Heritage Massive Open Online Course
      • Digital Cultural Heritage Massive Open Online Course TR
      • Digital Cultural Heritage Massive Open Online Course IT
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Module 5 Quiz

Module 5 Quiz
Digital Cultural Heritage Massive Open Online Course Module 5 5.5 Case studies and useful tools Module 5 Quiz
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  1. Question 1 of 10
    1. Question

    True or False: Marketing is the action or business of promoting and selling products or services, including market research and advertising

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  2. Question 2 of 10
    2. Question

    True or False: Marketing is where your business puts the customer at the centre of all your activities

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  3. Question 3 of 10
    3. Question

    True or False: “Digital marketing is conducted via websites, search engines, blogs, social media, video, email and similar channels to reach customers.

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  4. Question 4 of 10
    4. Question

    ‘A ________ is a business’s overall game plan for reaching the right people and turning them into customers of the product or service that the business provides.

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  5. Question 5 of 10
    5. Question

    True or False: A digital marketing audit allows you to have a deep dive into what marketing strategies is working for your organization and what is letting you down

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  6. Question 6 of 10
    6. Question

    Storytelling in marketing is an out of date, inefficient and ineffective strategy to engage customers

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  7. Question 7 of 10
    7. Question

    Which of the following media is useful in digital storytelling

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  8. Question 8 of 10
    8. Question

    The most effective digital storytelling must evoke emotion, authenticity and relatable content. True or false

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  9. Question 9 of 10
    9. Question

    What does the acronym UGC stand for in marekting?

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  10. Question 10 of 10
    10. Question

    Which of the following are exmaples of UGC?

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catherine@euei.dk2022-11-29T12:45:18+00:00

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INSITES

Cultural heritage tourism is a vital part of Europe’s economy with 8.4 million people employed in this sector and 4 out of 10 tourists choosing their destination based on its cultural and heritage offering. However, Europe’s cultural heritage is under threat. The decay and abandonment of some European cultural heritage gems and the over/insensitive tourism of others are two very pressing areas for concern.

  • Preserving cultural heritage using AI
  • Augmented reality offers museums the opportunity to bring history to life
  • TikTok holds incredible marketing potential for Museums

This project has been funded with support from the European Commission. The author is solely responsible for this publication (communication) and the Commission accepts no responsibility for any use may be made of the information contained therein. In compliance of the new GDPR framework, please note that the Partnership will only process your personal data in the sole interest and purpose of the project and without any prejudice to your rights.

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