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Welcome to INSITES (Digital Cultural Heritage Custodians) LogoWelcome to INSITES (Digital Cultural Heritage Custodians) Logo
  • Home
  • About
  • Project Partners
  • Resources
    • Curriculum and Open Educational Resources
      • Curriculum and Open Educational Resources EN
      • Curriculum and Open Educational Resources GR
      • Curriculum and Open Educational Resources SL
      • Curriculum and Open Educational Resources TR
      • Curriculum and Open Educational Resources IT
    • Learning Guide
      • Digital Cultural Heritage Active Peer Learning Guide EN
      • Digital Cultural Heritage Active Peer Learning Guide – TR
      • Digital Cultural Heritage Active Peer Learning Guide – GR
      • Digital Cultural Heritage Active Peer Learning Guide – IT
      • Digital Cultural Heritage Active Peer Learning Guide – SLO
    • Digital Cultural Heritage Technology Toolkit
      • Digital Cultural Heritage Technology Toolkit – EN
      • Digital Cultural Heritage Technology Toolkit – SLO
      • Digital Cultural Heritage Technology Toolkit – TR
      • Digital Cultural Heritage Technology Toolkit – IT
      • Digital Cultural Heritage Technology Toolkit – GR
    • Online Course
      • Digital Cultural Heritage Massive Open Online Course
      • Digital Cultural Heritage Massive Open Online Course TR
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Modul 5 Quiz

Modul 5 Quiz
Digital Cultural Heritage Massive Open Online Course SLO Modul 5 5.5 Študije primerov in uporabna orodja Modul 5 Quiz
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  1. Question 1 of 10
    1. Question

    Pravilno ali napačno: Trženje je dejavnost promocije in prodaje izdelkov ali storitev, vključno z raziskovanjem trga in oglaševanjem.

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  2. Question 2 of 10
    2. Question

    Pravilno ali napačno: Trženje je tisto, pri katerem podjetje postavlja stranko v središče vseh svojih dejavnosti.

    Correct
    Incorrect
  3. Question 3 of 10
    3. Question

    Pravilno ali napačno: Digitalno trženje se izvaja prek spletnih strani, iskalnikov, blogov, družbenih medijev, videoposnetkov, e-pošte in podobnih kanalov za doseganje strank.

    Correct
    Incorrect
  4. Question 4 of 10
    4. Question

    “__________  je splošni načrt podjetja, kako doseči prave ljudi in jih spremeniti v kupce izdelka ali storitve, ki jo podjetje ponuja.”

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  5. Question 5 of 10
    5. Question

    Pravilno ali napačno: Revizija digitalnega trženja vam omogoča, da se poglobite v to, katere trženjske strategije delujejo za vašo organizacijo in katere vas puščajo na cedilu.

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  6. Question 6 of 10
    6. Question

    Pripovedovanje zgodb v trženju je zastarela in neučinkovita strategija za privabljanje strank.

    Correct
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  7. Question 7 of 10
    7. Question

    Kateri od naslednjih medijev je uporaben pri digitalnem pripovedovanju zgodb

    Correct
    Incorrect
  8. Question 8 of 10
    8. Question

    Najučinkovitejše digitalno pripovedovanje zgodb mora vzbujati čustva, pristnost in povezljivo vsebino. Pravilno ali napačno

    Correct
    Incorrect
  9. Question 9 of 10
    9. Question

    Kaj pomeni kratica UGC v marektingu?

    Correct
    Incorrect
  10. Question 10 of 10
    10. Question

    Kateri od naslednjih primerov so primeri UGC?

    Correct
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catherine@euei.dk2022-12-12T12:09:28+00:00

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INSITES

Cultural heritage tourism is a vital part of Europe’s economy with 8.4 million people employed in this sector and 4 out of 10 tourists choosing their destination based on its cultural and heritage offering. However, Europe’s cultural heritage is under threat. The decay and abandonment of some European cultural heritage gems and the over/insensitive tourism of others are two very pressing areas for concern.

  • Preserving cultural heritage using AI
  • Augmented reality offers museums the opportunity to bring history to life
  • TikTok holds incredible marketing potential for Museums

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